In 2017, DSP Blackrock had launched an education initiative —Winvestor— which empowered millennial women to make smarter investment and financial choices.

The idea was to create relatable, fun yet educative content that would get our audience to start investing with DSP.

From topical to motivational, our content was focussed on educating women, de-bunking myths about finance as well as maintain a sense of humour for the brand

Luxury haircare brand Kérastase, wanted to promote their star product— Elixir Ultime Huile Originale for Valentine’s Day. The campaign had to promote the habit of applying serum before styling . So we created a space of ‘romance for the ritual’, by personifying the relationship between the product and women’s hair.

In August 2018, The Laughing Cow challenged us to create a campaign that promoted healthy eating habits among school kids. The idea was to create a mnemonic device that made The Laughing Cow synonymous with eating cheese.

As a niche beauty brand, Oriflame, had tasked us with creating content that was relatable to their audience. In 2018, we launched two campaigns for their products — NovAge Advanced Skin Renewing Treatment and NovAge for Men— which successfully established their social.

Hotstar is the first brand I ever worked on. One of the best things about working on an entertainment brand is you have to think on your feet and come up with creative ideas at a moment’s notice. Promoting a show like Silicon Valley was a big deal on digital. For this campaign, the idea was to generate buzz about the show through digital.