THE PLATTERED STORY

Easy Baking Reimagined

Plattered— an Indian easy bake mix brand— launched in 2019.
In the last 3 years, it’s gained great popularity with consumers as a wholesome alternative to other brands in the same space (Betty Crocker; Pillsbury).

The task was to create a brand book that gave a voice and a distinct position in the market.
The purpose was to create a document for potential agencies and employees who’d want to work with Plattered.